Wall and ceiling professionals today face numerous challenges: a global pandemic, the affects it has had on the global supply chain, and how they respond to customers, prospects and the public using the latest communications tools.
Many in the industry have decided to switch to Voice over Internet Protocol (VoIP) systems from traditional phone landlines to run their businesses more efficiently for a myriad of reasons: significant cost savings; the ability for them to work literally from anywhere while still using their office phone number; and the numerous features VoIP provides.
This article is intended to help wall and ceiling professionals understand VoIP and to help determine if switching to a VoIP system is right for you. (For a deeper dive on VoIP, download the free VoIP Guidebook.
Voice over Internet Protocol phones, as the name implies, use the internet to make and receive calls. Some service providers enable you to use analog phones, but the majority provide IP (Internet Protocol) phones that can be plugged into any Ethernet jack.
Once connected, you can easily make and receive calls. Using a web portal and login, you can customize numerous features, such as the Virtual Receptionist welcome message or adding new users.
The most significant difference between VoIP and landline phones, in a word, is technology. Landline phones haven’t changed much since the beginning of the 20th Century and require an infrastructure of wiring and exchange hardware. By today’s standards, landline phone technology is limited, allowing users to only make and receive voice calls.
VoIP technology has changed how companies communicate. While IP capabilities have been around several decades, VoIP services have advanced in recent years, thanks to innovation and faster internet speeds.
Unlike landline phones that require add-ons for features at additional costs, VoIP systems come with an array of popular communication features already built in.
VoIP phones work by turning your voice into data, which is then transmitted over the internet, like sending emails.
If you’ve used Skype, you’ve used VoIP. VoIP calls are made on your phone, connected to the internet with a network cable or adapter, or via a computer’s microphone and speakers using an app. When making calls, the VoIP service provider routes the voice data between you and the other caller—all within a split second.
Keeping your business phone number, your lifeline, makes the transition to an IP system seamless.
As your business grows, having a phone system that aligns with the publics’ expectations is critical. Unlike traditional landlines, VoIP systems come with powerful features to help businesses make big impressions. These include:
Jim Gustke is vice president of Marketing at Ooma and is responsible for all aspects of marketing and customer acquisition at the company. He is a marketing and Internet veteran with a wealth of experience at the intersection of consumer and technology marketing. During his career, he has spearheaded marketing initiatives at Intuit, Lexar Media, Ofoto, America Online and Polaroid Corporation. For more information, email press@ooma.com.