NWCB’s Executive Director Looks Forward to the Wall and Ceiling Conference & Trade Show
In a special episode of If Walls Could Talk, broadcasted live from BUILD24, W&C Associate Editor Michael Levitt interviews Gabriel Quintana, the new executive director of the Northwest Wall and Ceiling Bureau, discussing the upcoming Wall and Ceiling Conference & Trade Show. Quintana, enthusiastic about his recent appointment, emphasizes the importance of community engagement and soliciting member feedback to drive the association forward, as NWCB collaborates with other industry organizations to expand the conference’s reach and enhance its educational offerings.
W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
Horizon Interiors Discusses Labor, Growth in Chicago
During a special edition of the “If Walls Could Talk” podcast at BUILD 26, Walls & Ceilings Editor John Wyatt interviewed Horizon Interiors’ Rudy Kadiric about the current state of the Metro Chicago construction market. Kadiric highlighted strong project demand, persistent workforce challenges and the increasing importance of software, project management tools and trade show networking in helping contractors improve operations and sustain growth.
Art Unlimited Has a New Name: Introducing A2
Marketing agency Art Unlimited has rebranded as A-Squared Marketing as part of a broader push into AI-driven digital strategy and advanced search optimization services for construction and specialty trade clients.
2026 CISCA Contractor Challenge
Eight teams competed in the 2026 Contractor Challenge in Grapevine, Texas, racing against the clock to install acoustical ceiling systems. See who won the challenge with precision, teamwork and craftsmanship in a fast-paced final round.
Al Agents: The Key to Never Missing a Lead
Contractors are beginning to tap into AI’s potential beyond marketing, using tools like customer-facing agents to automate appointment booking and improve lead conversion. By eliminating delays and missed calls, AI helps contractors capture more opportunities and stay competitive, especially during busy work hours when most leads are typically lost.
How SPFA Is Elevating the Spray Foam Industry in 2026
The SPFA convention in Las Vegas expands certification training, multilingual education tools, and networking opportunities while streamlining contractor access to exams, sessions, and expo resources. W&C’s Jill Bloom speaks with the association’s Lisa Smith.
Al Is Creating More Admin Work: Are You Charging for It?
Customers are increasingly using AI tools to review contractor proposals and contracts, flagging unclear language and scrutinizing project scope. Trent Cotney, partner at Adams & Reese, explains how this growing trend is adding administrative strain and slowing project timelines.
