In my last Publisher’s Post, I shared something a mentor once told me that has stayed with me ever since: once you’re out of school, the two things that change your perspective in life are the people you meet and the books you read. 

Trade shows are exactly what we all should have on our schedules. If you want to grow your business in 2026, showing up matters, and how you show up matters even more. These events aren’t just about walking the floor or checking a box on your calendar. They’re about intentionally placing yourself in rooms where conversations spark new ideas and education challenges how you think about running your company. That’s why this issue of Walls & Ceilings is our Convention Companion, a resource designed to help you plan your year with purpose.  

The industry calendar is full of opportunity, including cornerstone events, such as the EIFS Industry Members Association, BUILD26 and the Spray Polyurethane Foam Alliance Convention & Expo. Each brings together contractors, manufacturers, and experts who are deeply invested in elevating our industry and helping you build a stronger business. Inside this issue, you’ll find a complete list of trade shows and industry events taking place throughout 2026. Think of it as a planning tool, not just a calendar. 

My challenge to you is simple: Don’t attend accidentally. Attend on purpose. Before you register, ask yourself: 

• Who do I need to meet this year to grow as a leader? 
• Which education sessions will help me run my business better? 
• What problems am I trying to solve, and who might already have the answers? 

Every one of these events puts significant time and energy into education because learning from others, especially those who’ve been in your shoes, accelerates growth. When you pair the right conversations with the right education, perspective shifts happen. 

Use this Convention Companion issue to plan ahead. Block the time. Study the education tracks. And most importantly, be intentional about the people you’re meeting while you’re there. 

If you see me at any of these events, please introduce yourself. Staying true to the idea that the people we meet shape our perspective, I’m committed to meeting new faces, hearing new stories, and learning alongside you. Let’s gain new perspectives together.  

For BUILD26, Walls & Ceilings will be at booth #619. We’ll also be deploying our annual OnSite enews from the show about news that happens during the show.  

Walls & Ceilings Newsletters

First, there’s Thermal Talk, your go-to source for in-depth discussions and updates on insulation and thermal management solutions. Whether you’re a contractor, architect or builder, this newsletter dives into the nuances of energy efficiency and sustainability, helping you stay ahead in an ever-evolving sector.

Next up is eRock, the premier newsletter dedicated to drywall and plastering professionals. Featuring tips, tools and techniques, eRock is crafted to help you perfect your craft and tackle challenges on the job site with confidence.

Finally, of course, our flagship Walls & Ceilings eNews continues to bring you a comprehensive overview of the industry. From breaking news and regulatory updates to exclusive interviews and project showcases, this newsletter is your one-stop-shop for staying informed.

What about Webinars?

If you’re a contractor, an architect or building science guru, make sure to check out our webinars.These sessions are an easy way to stay educated while earning all the CEUs you need. With expert-led presentations and actionable insights, these free webinars are designed to help you excel in your field.

Jill Bloom
Group Publisher