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This feature spotlights remarkable women—from finance executives and founders to project managers and advocates—who are reshaping the wall and ceiling industry through leadership, technological adoption, workforce development, and advocacy for greater professional standards. By John Wyatt and Tanja Kern

Women Who Build:

Empowering Women in Wall and Ceiling Construction: Trailblazing Leaders Driving Innovation and Industry Change in 2026

This feature spotlights remarkable women—from finance executives and founders to project managers and advocates—who are reshaping the wall and ceiling industry through leadership, technological adoption, workforce development, and advocacy for greater gender inclusion and professional standards. By John Wyatt and Tanja Kern

Women Who Build:

Empowering Women in Wall and Ceiling Construction: Trailblazing Leaders Driving Innovation, Inclusion, and Industry Change in 2026

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Sheila Cross

Sheila Cross

Karina Eshilian

Karina Eshilian

Ashley Ham

A smiling woman with long brown hair and a dark V-neck shirt, wearing hoop earrings and a necklace.

Daana Denzel

Daana Denzel

Kim DeBacco

Kim DeBacco

The wall and ceiling industry is being transformed—not just by advanced materials or emerging technologies, but by the women who are reshaping what leadership, craftsmanship, and innovation look like on job sites and in boardrooms across North America.  

The seventeen professionals featured in this year's "Women Who Build" initiative represent expertise that spans the full lifecycle of construction: from the precision of drywall finishing to the strategic vision of corporate leadership, from technical mastery of estimating to the community-building power of advocacy and education. 

These women didn't wait for the industry to change before stepping in—they became the change. They founded companies when doors closed. They learned every role from the ground up when credibility was questioned. They created mentorship programs when pathways didn't exist. They modernized associations, commercialized innovations, built social media empires, and turned family legacies into national models of excellence. 

As the industry faces critical workforce shortages and rising technical standards, these leaders bring fresh perspectives to age-old problems, bridge the gap between finance and field operations, and demonstrate that the future of construction depends on expanding who gets to build it. 

Meet the innovators, educators, finishers, executives and advocates who are building not just structures, but a more professional, and dynamic industry for everyone who follows. 

Legacy Builders

Second-generation leaders carrying forward family vision 

Her reputation in New Orleans speaks volumes. Known for reliability, honesty, and exceptional quality, she has been involved in some of the city’s largest and most prestigious projects. Today, her name (and the company she helps lead) is synonymous with excellence in walls and ceilings. Yet, what truly sets her apart isn’t just the impressive projects she has completed, but her unwavering commitment to the people around her. She has implemented proactive wellness programs and peer-support initiatives, ensuring that every crew member feels safe, respected, and valued. 

Looking ahead, she envisions an industry that continues to raise the bar, embracing new materials, systems, and technologies to deliver safer, more precise and higher-quality work. She has witnessed the industry transform culturally, particularly with the growing presence of women. Where once opportunities for women were limited to administrative roles, she now sees women thriving in project management, operations, safety, and leadership. Reflecting on the past 20 years, she marvels at the progress: mentorship, inclusivity, and recognition of diverse talent are creating a stronger, more dynamic workforce than ever before. 

What she loves most about the wall and ceiling industry is its ability to create a lasting legacy. It allows people to grow from skilled laborers into entrepreneurial leaders, building not just structures, but businesses and communities that endure. And yet, she dreams even bigger: stronger workforce development, more mentorship, and continued progress toward inclusivity so that the next generation (regardless of gender) can thrive and raise the industry’s standards even higher. 

From the moment she first stepped onto a job site at age 20, she knew the wall and ceiling industry was more than just a career—it was a place where skill, precision, and dedication could build something lasting. Over the years, she has grown alongside the industry, learning not only the technical craft of her trade but also the art of leadership, business management, and strategic decision-making. Her journey has taken her from hands-on work in the field to overseeing operations, quality control, scheduling, client relations, marketing, and financial management; roles that allow her to shape the business holistically. 

Yamila Bertoniere

Yamila Bertoniere 
President | Jason Bertoniere Inc. 

Throughout her career, Carol has earned recognition for her leadership and service. She has served as President of the Foundation of AWCI, co-developed the CARES program providing financial assistance to industry members and their families, and served on the AWCI Board of Directors. Under her guidance, CARES has awarded over $320,000 in grants to those in need. Her contributions have been recognized with the AWCI Distinguished Service Award, accolades from the National Fireproofing Contractors Association, and nominations for the Los Angeles Times “Inspirational Women” Award and the WWCCA “Women in Construction” Award.  

Carol envisions an industry that is increasingly innovative, inclusive and respected, particularly for women. She notes a significant cultural shift in construction: from proving one’s place to actively valuing diverse talent. Over the past decade, the number of women in U.S. construction has grown nearly 45 percent, reflecting a wider acceptance and celebration of leadership and craftsmanship among women. 

Passionate about the lasting impact of her work, Carol says, “I love seeing buildings where our products were used and knowing I played a part in their construction. Being part of this process is meaningful and humbling.” She advises women entering the field to embrace their unique perspective, cultivate deep knowledge, and speak with confidence, principles that have guided her career and mentorship. 

With a legacy built on dedication, innovation, and empowerment, Carol Schary continues to shape the future of the wall and ceiling industry, one project and one leader at a time. 

No stranger to W&C or the industry, Carol Kimmel Schary is a trailblazer, blending decades of hands-on experience with visionary leadership. Her journey began in the family business, where she immersed herself in every aspect of operations: from sales and inventory control to finance and shipping. These early experiences laid the foundation for a deep understanding and respect for the people and processes that drive the industry. 

Following the passing of her father, Carol and her mother continued to lead Nathan Kimmel Company, expanding its product lines while remaining true to the company’s core principles of integrity, innovation, and steady growth. Today, the company is a Certified Women’s Business Enterprise, helping contractors meet diversity requirements while demonstrating the power of women-led businesses in a traditionally male-dominated field. 

A smiling woman with brown hair and a sparkling necklace wears a black blazer over a white top.

Carol Schary 
President & Owner 
Nathan Kimmel Company LLC 

Her professional achievements reflect not only her dedication but also her pioneering spirit. In 2017, she became the first woman elected to the Board of Directors of the EIFS Industry Members Association, serving as the first Chairwoman of the Contractors Committee. Her work advanced education, quality standards, and national advocacy within the EIFS industry. She received the EIMA Member of the Year Award in 2019, and in 2023, was recognized as a leading woman in construction. Her leadership continues through the Maryland Center for Construction Education and Innovation, where she serves on the Board and Executive Committee, supporting workforce development and creating new pathways for women entering the trades. 

Her vision for the wall and ceiling industry is both forward-looking and grounded in experience. She sees a future defined by advanced building science, durable systems, and a professional workforce trained for excellence. She notes the cultural shift toward leadership that values growth and trust—a stark contrast to the transactional culture she first encountered. Women now have significantly greater opportunities than in previous decades, and she actively advocates for mentorship, education, and visibility for underrepresented groups.  

For Sarah, construction is about the craft, the teamwork and the tangible impact of every project, which inspire her daily. She emphasizes leadership through service, accountability, and transformation, fostering growth while honoring the legacy of the past. 

Her advice to other women climbing the career ladder is simple but powerful: “Step outside your comfort zone. Growth rarely comes from staying where things feel safe or familiar. Trust yourself, speak up, and take on challenges before you feel fully ready. Your perspective matters,” she says. 

Above all, she is committed to leaving the industry better than she found it—through succession planning, mentoring, advocacy, and innovation. Carrying forward a 50-year family legacy while helping shape the future of construction is not just her responsibility, it is her privilege. 

From hospitality to hard hats, Sarah’s career has been defined by evolution, commitment and legacy. As a second-generation construction professional, she carries forward the vision and foundation built by her parents, Rob and Judy Aird, who have led their family business for more than 50 years. Yet, her path to construction wasn’t immediate. She spent 17 years honing her skills in the hospitality industry before answering a deeper calling: to contribute to, and eventually lead, the family business. 

Starting as an administrative assistant, she quickly immersed herself in the complexities of exterior building envelopes, taking on roles ranging from project engineer to HR and safety manager. Today, as Director of Operations and Estimating, she orchestrates the company’s day-to-day while shaping its long-term strategy—bringing both precision and passion to every project. 

Sarah Nichols

Sarah Nichols  
Director of Operations and Estimating  
Robert A. Aird, Inc.

Industry Associations

Women shaping the industry's future through advocacy and education  

Over the decades, her role evolved alongside technology. She modernized the association’s communications, helped establish a web presence, transitioned mailings to email, and supported the growth of NWCB events and education programs. She took pride not in the tools she used, but in the connections she nurtured—ensuring the industry’s members stayed informed, engaged, and inspired through periods of change and economic uncertainty. 

She also witnessed a cultural shift. When she started, women were almost invisible on jobsites and in boardrooms; she was once mistaken for a hotel employee at her first board meeting. Today, more women lead projects and take on field roles, a development she celebrates while recognizing there’s still more work to do.  

What she loves most about the industry is its combination of innovation and craftsmanship. Walls and ceilings shape the spaces where people live, learn, and heal. The work is visible, tangible, and enduring—a reflection of skill and pride. Yet she dreams of a more equitable future: one where diversity thrives, safety is paramount, and workers are valued and respected. 

After decades of service, she remains devoted to NWCB’s mission: connecting people, promoting excellence, and strengthening an industry that quietly shapes the world around us. Her story is not just about career milestones, it’s about bridging gaps, fostering respect, and leaving a lasting mark on a craft that literally builds the foundations of daily life. 

Anyone that has attended the NWCB show each year or as a member knows that Tiina is just that person. She is the “eyes and ears” of the NWCB. And she knows the bureau inside and out.  

In 1995, fresh out of college and armed with experience in corporate communications, she stepped into the world of construction—not with a hard hat, but with a keyboard, a notebook, and a keen eye for detail. Joining the Northwest Wall and Ceiling Bureau as a Communications Coordinator, she quickly became the bridge connecting contractors, manufacturers, and labor partners across Washington, Oregon, Idaho, and even into Canada. 

Her early days were hands-on. She organized chapter meetings, coordinated the Annual Northwest Wall and Ceiling Industries Convention and Trade Show, and published the association newsletter. One project, in particular, left a lasting impression: helping Executive Director Bob Drury turn his handwritten notes into the first-ever Stucco Resource Guide. She typed, edited, and laid out the book, absorbing the technical knowledge behind the trades in the process. Later, as she designed the NWCB labor productivity study, terms like “ramp up,” “ramp down,” and “trade stacking” became part of her everyday vocabulary, marking her full immersion into an industry she had only just discovered.  

Tiina Freeman

Tiina Freeman  
CAE | Director of Strategic Communications & Operations 
Northwest Wall and Ceiling Bureau 

That evolution became the Wall And Ceiling Alliance and Carmen was one of the original team members hired to help build and launch it from the ground up.   

Today, WACA is widely recognized as one of the leading wall and ceiling associations in the country, an achievement tied directly to Carmen’s long-term vision, ability to modernize, and commitment to strengthening the industry’s voice. 

As Director of Marketing and Communications, Carmen has elevated WACA’s brand and created high-impact programs that deepen member engagement and expand industry influence. One defining example is the Construction Excellence Awards, which she developed into one of the most respected awards programs in the country. Under her direction, the CEA became a model referenced by other associations—celebrating contractor leadership, craftsmanship, and the skilled workforce behind the projects that shape our communities. 

Carmen also founded and launched The Quarterly magazine, now recognized as one of the top association publications in the wall and ceiling industry. Serving as Chief Editor, she built a platform that highlights industry advancements, key issues, and member recognition—keeping contractors and partners informed, connected, and proud of the work being done across the region. 

Beyond marketing and communications, Carmen’s impact is deeply tied to the future of the workforce. As Chair of WACA’s “Scholarship Program for Future Leaders,” she has helped award more than $500,000 in scholarships to over 60 students pursuing construction management and architecture degrees. It’s a direct investment in the next generation and a reflection of Carmen’s belief that the industry’s strength depends on the talent pipeline. 

Carmen also brings her influence to the national stage through the Signatory Wall and Ceiling Contractors Association and the Finishing Trades Workforce Development Committee, supporting initiatives that strengthen the industry and increase women’s participation in the trades. For Carmen, progress is built the same way great projects are built: through relationships, alignment, and the steady work of bringing people together. 

When Carmen Valencia entered the wall and ceiling industry more than 15 years ago, she didn’t come from a traditional construction background. She came from broadcasting, a culture of fast-paced, high-pressure and driven-by-results field. As part of an Emmy-Award–winning team, Carmen helped build a program that became the top-viewed show in its time slot. It was a world where success depended on connection: building audiences, developing strategic partnerships, and creating community around a shared purpose. Those strengths would become the foundation of her next chapter; one she never expected but ultimately helped shape. 

Carmen’s transition into construction introduced her to an industry that was entirely new, but she quickly proved she could translate high-level communications and leadership skills into meaningful growth. She joined the Northern California Drywall Contractors Association, an organization with more than 50 years of history, where she led membership and communications. It was there that she became part of a pivotal moment for the region: helping guide the strategic development and creation of a new association designed to represent both interior and exterior systems across Northern California. 

Carmen Valencia

Carmen Valencia 
Director of Marketing and Communications  
Wall And Ceiling Alliance  

Strategic Leaders

Women driving business growth and organizational excellence  

Her key achievements include redesigning reporting systems for earlier project performance insights, implementing disciplined work-in-progress methodologies, strengthening controls and modernizing IT infrastructure for scalability. She has bridged gaps between finance, estimating, and project teams, while contributing to strategic planning, M&A and growth initiatives. 

Sierra launched “Women at Maxan,” focusing on mentorship, visibility, and advancement pathways for women in office and field roles. She also engages in external board governance, applying her expertise to sustainable operations. 

Looking ahead, Sierra envisions a technology-driven, precision-focused industry where top performers excel through accurate estimating, reality capture, and layout tools that minimize rework. She stresses earlier information flow, coordinated leadership, and accountability to widen the gap between average and elite companies. She appreciates the industry’s tangible accountability (work either succeeds or fails visibly) and advocates shifting from “build-then-fix” to “measure-then-build” for efficiency and confidence on-site.  

“The most impressive thing I’ve seen from Sierra is how quickly she can take complex, cross-functional issues and make them clear enough to drive decisions and action,” says Dane Flynn, president and general manager of Maxan Interior Systems. “She can step into situations with incomplete information and competing priorities, identify what matters, and move teams forward. She doesn’t operate at arm’s length. Whether it’s financial risk, operational bottlenecks, technology adoption, or leadership gaps, she gets close to the work, asks the right questions, and builds structure that holds up under pressure.” 

Sierra De Sousa oversees financial strategy, controls, IT and risk management across multiple branches. Her entry into the wall and ceiling industry came through the financial and operational aspects of construction, attracted by its complexity, fast pace and real-world impact. 

Early on, Sierra recognized that true credibility comes from understanding project execution on the ground, not just managing numbers. She deliberately immersed herself in operations, learning workflows, site challenges and how upstream decisions affect field outcomes. This integrated perspective defines her leadership, positioning her at the crossroads of estimating, project management, and operations to deliver better risk visibility and predictable results. 

Sierra De Sousa

Sierra De Sousa 
Vice President of Finance 
Maxan Interior Systems  

With 20-plus years in construction and over a decade in framing/drywall/specialty systems, Ashley started administratively, gained field experience, and earned a business degree before becoming senior project manager. 

Her achievements include delivering safe, on-time, high-quality projects with strong stakeholder relationships and calm leadership. 

Ashley sees tech-driven planning, collaboration, and workforce development as key. Cultural improvements include respect and safety. More leadership opportunities exist for women, though progress continues. She values people, accountability, and tangible pride. Changes needed: proactive mentoring and better work-life balance. 

A smiling woman with long brown hair and a dark V-neck shirt, wearing hoop earrings and a necklace.

Ashley Ham 
Senior Project Manager  
J & J Acoustics Inc. 

Over the years, her career has steadily evolved from communications and marketing into elevated sales and business development leadership. In roles, such as sales representative and now senior business development specialist at Performance Contracting Inc., Karina has supported drywall, framing, exterior systems, and interior finishes across commercial and industrial projects. Her work sits at the intersection of operations, estimating, client engagement, and executive leadership; a space where clarity, trust, and strategy matter as much as technical expertise. 

Within her organization, Karina is widely recognized as a go-to partner for high-value pursuits. She has helped shape proposal strategies, refine messaging, and deliver presentations that translate complex wall and ceiling scopes into clear value for owners, developers, architects, and general contractors. Her strength lies in her ability to take operational realities and turn them into client confidence, building trust before a project is even awarded.  

But Karina’s influence extends beyond the pursuit process. One of her most defining achievements has been her leadership in creating high-impact client engagement initiatives that strengthened long-term partnerships across key markets. She launched an annual national client event that has become part of her company’s culture for more than 15 years, a rare accomplishment that reflects not only creativity, but consistency and long-term relationship building.  

She has also helped elevate wall and ceiling work through awards, media recognition, and industry exposure, securing placements in publications, such as Walls & Ceilings, ENR, and regional business journals. In doing so, she has reinforced something the industry has long deserved: visibility for the trade professionals whose work forms the backbone of safe, high-performing buildings. 

Most recently, Karina was selected as a 2026 honoree for the Los Angeles Business Journal’s “Women of Influence: Construction, Engineering, and Architecture” program (recognition that reflects her leadership, her credibility, and her lasting impact). 

Karina believes the wall and ceiling industry is entering a pivotal period, one shaped by increased project complexity, tighter schedules, and a growing need for early collaboration. She sees specialty contractors becoming more integrated into design and preconstruction, valued not as downstream trades but as strategic partners. She also sees workforce development as both the greatest challenge and the greatest opportunity, especially when it comes to building pathways for women and underrepresented groups. 

Throughout her career, Karina has witnessed cultural shifts firsthand: from a more hierarchical, transactional industry to one increasingly focused on collaboration and people development. And she hasn’t just watched those changes happen. She has helped push them forward. 

Those who have worked with her describe her impact in one word: sustained. Through economic downturns, organizational changes, and evolving markets, Karina has remained steady (driving results, elevating teams, and mentoring others without ego). 

For Karina Eshilian, the wall and ceiling industry has never been “just construction.” It’s community. It’s relationships. It’s pride. And it’s proof that the most powerful leaders aren’t always the ones holding the title; sometimes, they’re the ones building the bridge. 

Karina Eshilian didn’t enter the wall and ceiling industry through a traditional route, she entered through storytelling. Early in her career, she stepped into a public relations role that introduced her to the specialty trades, and what she found there wasn’t just an industry. It was a world built on craftsmanship, precision, and the kind of coordination most people never see unless they’ve lived it. 

More than 18 years later, Karina has become one of the industry’s most consistent and influential forces, not by being the loudest voice in the room but by being the person who connects the right people, the right strategy, and the right execution at exactly the right time. 

Karina Eshilian

Karina Eshilian  
Senior Business Development Specialist  
Performance Contracting Inc.

Opportunities for women have surged, especially in leadership and innovation. She values the industry's people-focused potential and calls for elevating tradespeople’s dignity, addressing health strains, and supporting sustainable careers. 

Sheila Cross founded Muddskip after careers in real estate, mortgage, and property management, overseeing residential and commercial projects including hospitals. She identified drywall finishing pain points (dust, rework, strain) and developed patented technologies improving strength, flexibility, and consistency while reducing sanding and labor issues. 

Sheila prides herself as someone who commercializes innovations, national distribution, and a mission reinvesting in workforce development via “It’s the Little Things That Matter” Foundation for second-chance training. 

Sheila foresees faster cycles, fewer bottlenecks, safer sites, dust control, sustainability, and automation compatibility. Cultural shifts include more professionalism, merit-focus, women in leadership and openness to change. 

Sheila Cross

Sheila Cross  
Innovator and Founder  
Muddskip LLC 

That unexpected entry point became the foundation for everything that followed. In 2003, she moved to Los Angeles and worked as an owner’s representative for a restaurateur, overseeing construction on a 30,000-square-foot home and restaurant projects: Experience she describes as invaluable. In 2007, she returned to New York to be closer to family and joined Curtis Partition as executive assistant to Ajay Narula. Given the autonomy to grow, Eve steadily expanded her responsibilities, eventually entering an in-house Leadership Development Program that allowed her to work across estimating, project management, and safety. 

In 2013, when Curtis Partition decided to bring its risk management program in-house, Ajay entrusted Eve with developing and leading it. She has since helped shape and sustain a safety program rooted in culture, consistency and care, maintaining an excellent EMR even during periods of significant company growth. 

Beyond her organization, Eve has contributed to industry progress by serving on panels focused on risk management and safety culture, and by stepping into leadership roles, such as co-chair of the STA insurance and surety committee and co-chair of the WBC risk management committee. Her recognitions include multiple BTEA awards, the “Women’s Building Council Outstanding Women’s” Award, and a PWC 20 Under 40 Award. 

Eve believes the industry’s future lies in stronger collaboration, smarter integration of technology, and continued investment in safety and workforce development. Her advice to other women climbing the ladder is clear and direct: find your voice and use it. 

Eve Biggers-Lewis didn’t set out to build a career in construction but construction found her, and she never looked back. Today, as director of risk management at Curtis Partition Corporation, she leads a department that touches the most critical parts of the business: safety, insurance, and contract management. Her path into the wall and ceiling industry is marked by grit, curiosity, and a deep commitment to protecting the people who make the work possible.  

In 2001, at just 20 years old, Eve was working retail in the mall beneath 5 World Trade Center, unsure what direction her future would take. She had two job offers on the table: One in finance in Tower 1 and another with a major plumbing supplier. She chose the plumbing role, starting on September 10, 2001. The next day, standing on Sixth Avenue and watching the Towers fall, she experienced a moment of clarity that would shape her career: construction was where she belonged.  

Professional woman in a blue blazer and patterned scarf looking confidently at the camera.

Eve Biggers-Lewis 
Director of Risk Management 
Curtis Partition Corporation 

Colleagues point to her structured communication style and early priority-setting as key strengths. By clarifying objectives across marketing, product development and field-facing teams, she keeps initiatives on schedule—an approach that mirrors the coordination required on complex interior build-outs.

Weaver also advocates mentorship and cross-functional collaboration, reflecting broader workforce shifts within the industry. Her leadership underscores a practical truth for contractors and manufacturers alike: strategy only delivers value when it translates into measurable results at the counter and on the jobsite.

For wall and ceiling contractors, merchandising and product clarity directly affect sell-through, crew productivity and brand loyalty. Tabitha Weaver focuses on aligning product strategy with field realities, ensuring tools are positioned and supported in ways that reflect how drywall finishers and interior trades actually work.

Weaver brings experience from agency and corporate environments serving government and large organizations, where disciplined execution and accountability were essential. In the wall and ceiling sector, she applies that rigor to program launches, product placement strategies and distribution support. Her emphasis is not simply on messaging but on operational follow-through that helps distributors move inventory and contractors make faster, more confident purchasing decisions.

A smiling woman with long brown wavy hair wearing a maroon top against a green background.

TABITHA WEAVER  
MARKETING & MERCHANDISING
AMES TOOL 

She sees the wall and ceiling sector continuing to evolve through improved practices and a more educated workforce. Over the past 20 years, she has observed greater acceptance of women in construction, noting that increased participation has helped narrow longstanding gender gaps. Cadena remains focused on affordable housing, with long-term plans to expand access to homeownership through new construction. She advocates for expanded grant funding to support first-time buyers and underserved communities.

Jacquelynn has built a two-decade career in drywall contracting that spans residential housing, hospitality and government work. She launched her company more than 20 years ago performing gypsum board installation in both single-family and commercial assemblies, growing from subcontractor to prime contractor as her project scope expanded.

Cadena’s field experience exposed persistent operational barriers that affect many wall and ceiling contractors. After struggling with the high cost of risk coverage, she invested in the insurance sector to better understand and navigate liability and workers’ compensation challenges that directly affect subcontractor viability. Facing labor shortages and workforce documentation issues, she became involved in helping workers pursue legal status, aiming to stabilize crews and reduce compliance risk on projects. When permitting delays slowed production, she engaged with city planning processes to better understand approval pathways and reduce administrative friction.

A smiling woman with blonde hair wearing a pink hard hat, blue floral top, and dark cardigan.

JACQUELYNN CADENA 
OWNER | CADENA INC. 

Craft Champions

Women mastering the trade and inspiring others through hands-on excellence   

Rather than seeing this as a setback, she saw it as an opportunity. Four months later, in 2021, she founded Attic Queen, a company born out of purpose, passion, and the desire to make a real difference.  

Today, Attic Queen is a Certified Woman-Owned Business, trademarked, and widely respected in the industry. She is a BPI Certified Building Analyst and Total Building Performance Specialist, a Florida Certified Mold Remediator, and an advocate who helped push a $9 billion bill through Congress. 

She sees the wall and ceiling industry evolving toward higher professional standards, technical expertise, and science-based practices. She’s particularly proud of the cultural shift welcoming more women into the field: her own story is proof that success isn’t about fitting a mold; it’s about redefining it. Every day on the job is a new adventure, making a difference for people and the planet alike. 

Her advice for women climbing the career ladder? “Learn everything, stay a step ahead, own your mistakes and always find a plan to fix them,” she says.   

Her journey is a reminder that courage, curiosity, and resilience can turn life’s detours into a legacy of leadership and transformation. 

Jessica Azarelo founded Attic Queen in 2021 after a 16-year career in corporate sales and management in mortgage and banking. Seeking greater purpose focused on health and happiness, she transitioned to insulation, starting at the bottom and quickly rising to manage sales and operations before founding her own company. 

A local insulation company in Tampa recruited her. She started at the very bottom, learning, observing and rolling up her sleeves. By the end of her first year, she was managing both sales and operations. Then came a turning point: she was fired for attending a training that would transform her perspective and solidify her mission. 

A smiling woman with long brown hair, red lipstick, and a checkered blazer, looking directly at the viewer.

Jessica Azarelo 
Founder and CEO | Attic Queen 

Kelly’s commitment to craftsmanship is evident in her achievements. After completing a rigorous four-year apprenticeship, she earned her Journeyman status, a milestone that reflects both skill and perseverance. Her expertise has been recognized nationally—she was hand-selected by her training center to represent the trade at a National Drywall Expo in North Carolina, where she collaborated with elite finishers to demonstrate professional taping techniques. For Kelly, these accomplishments are more than accolades; they are validation of her dedication and a testament to what focused determination can achieve in a field historically dominated by men. At last year’s BUILD25, Kelly showed everyone on the floor how to use stilts properly and with confidence.   

Looking ahead, Kelly is excited by the evolving landscape of the wall and ceiling industry. She is particularly passionate about innovative architectural designs, advanced tooling that reduces physical strain, and eco-friendly building materials that promote sustainability. She sees the industry becoming increasingly professionalized, with a cultural shift toward pride in workmanship, enhanced by social media and digital workflow tools that streamline job tracking. 

Kelly also takes pride in the growing inclusivity of the trades. The presence of women on job sites not only provides essential representation but inspires the next generation to see the trades as both viable and rewarding careers. Personally, she thrives on the variety of working at different sites, collaborating with new teams, and mastering a craft that demands precision and resilience.  

Her journey is also deeply personal. Before entering the trades, Kelly lived paycheck to paycheck. Today, she is a homeowner, financially stable, and empowered by skills that can sustain her family anywhere in the world. For Kelly, the drywall industry is more than a career, it’s a path to independence, self-confidence, and professional pride. 

Kelly Kertz is not just shaping walls; she’s shaping the future of the trades, one expertly finished joint at a time. 

Kelly Kertz’s journey in the trades began not with a blueprint or a formal plan, but with recognition of her work ethic. In May 2021, while helping on a residential side project, her dedication caught the eye of a master carpenter. Impressed, he offered her a position as a drywall finisher, a role Kelly embraced with enthusiasm, seeing it as an opportunity for professional growth and stability. Since that moment, she has built a versatile career spanning residential homes and large-scale commercial projects, including hotels and apartment complexes, all while proudly representing the union as an IUPAT member.  

Kelly Kertz

Kelly Kertz  
Drywall Finisher | IUPAT 

Industry Amplifiers

Women expanding reach through media, advocacy, and education 

More jobs exist for women now, with opportunities to showcase talent. Lydia loves the artistry, regional variations, and growing community. She wants experienced finishers to share knowledge rather than guard secrets. Her advice: “Be a sponge, learn from others, and ask questions.” 

With more than 22 years in drywall finishing, starting at 18 with her father’s company and later owning a business, Lydia Crowder, known as “Drywall Shorty,” has built a massive online presence. Sharing tips on social media for eight years, she amassed more than two million followers, reaching half a billion people last year. 

Her achievements include contributing to the BUILD event, teaching weekly tips, appearing at trade shows, presenting in Brazil at ENICS 2024, encouraging women in trades, troubleshooting for finishers, and promoting Level 5 finishing education. 

She predicts Level 5 will dominate discussions amid demands for perfection in large homes, plus mentoring needs as younger generations enter. Cultural shifts include greater acceptance of female finishers and appreciation for the craft’s mastery via social media. 

Lydia Crowder

Lydia Crowder  
Social Media Influencer and Educator 
Drywall Shorty  

Today, as senior acoustical estimator and project manager at TP Acoustics, Kim manages multi-million-dollar projects that feature complex specialty installations. Her work spans metal ceilings, wood wall systems, structural grid applications, and PET products. 

Colleagues often note her exceptional skill in tackling challenging projects, from precise estimating to seamless project execution, and her dedication to delivering excellence consistently sets a high standard for the team. 

Kim’s professional accomplishments extend beyond technical expertise. She is a staunch advocate for women in construction, a field historically dominated by men. Throughout her career, she has navigated these challenges with integrity, determination, and leadership, earning respect and inspiring others. Beyond her individual success, Kim prioritizes mentorship, having trained two estimators who now operate independently and contribute meaningfully to TP Acoustics’ ongoing success. 

Reflecting on the industry, Kim has witnessed significant cultural shifts. More women are now in project management and supervisory roles, compared to the office-focused positions available when she started. She sees the importance of continued mentorship, networking, and leadership to further strengthen the industry and make it more accessible for future generations. 

Passionate, persistent, and driven, Kim DeBacco embodies the spirit of leadership and teamwork. Her commitment to excellence, support for her colleagues, and efforts to foster diversity in the field make her a standout professional, admired both for her accomplishments and her dedication to lifting others in the wall and ceiling industry.

Kim DeBacco has built a remarkable career in the acoustical ceilings and walls industry, earning a reputation as one of TP Acoustics’ top-performing professionals. Her journey began in the mid-1980s, working for a local building supplier while attending college, where she started as a receptionist and material sales associate. Over the next two decades, her responsibilities grew steadily, providing her with a wealth of experience in sales, project coordination, and operational management. Kim’s career path eventually led her to specialize in acoustical divisions within Arizona-based and nationally recognized firms, allowing her to help launch and develop new projects while refining her expertise in the field. 

Kim DeBacco

Kim DeBacco 
Senior Acoustical Estimator/Project Manager  
TP Acoustics Inc 

In 2013, Daana stepped into the manufacturer’s rep side of the wall and ceiling industry, selling specialty ceiling and wall materials. It turned out to be the perfect fit: part product expert, part matchmaker, part problem-solver. One day she’d be talking with architects about design intent, the next she’d be on the phone with contractors, figuring out what could actually be installed on time, on budget, and without chaos. 

And the products kept getting better: new textures, new technologies, new solutions that made her region feel like a living showroom. She loved watching something start as a sample in her hand and end up overhead in a finished space. 

In 2018, she took the leap and started her own firm: Denzel Northwest LLC. Surviving as a business owner, she liked to joke, was its own award. But real ones came too: the CISCA Independent Rep Award in 2022, WBENC and WOSB certification, a CISCA Board role in 2024, and co-founding WEB—Women Enhancing Building. 

Then COVID hit, and everything shifted. Suddenly the industry went virtual: meetings, collaboration, even how materials were shared. The rep world changed overnight. 

But Daana didn’t panic. She adapted, because change was the only constant. 

Trends would keep evolving. Budgets would tighten or loosen. Remote work would reshape buildings. New concerns would rise. Still, she smiled at the one certainty she’d known since childhood: 

Buildings would always need walls and ceilings. And she’d always be ready to learn what came next. 

“This is an industry that is always changing and presenting challenges which are really fun to solve,” Denzel says. “I love the wide variety of people and roles that I am able to interact with on a daily basis.  And most of all, this industry requires you to never stop learning.”   

Daana Denzel grew up listening to ceilings. 

Not the poetic kind, though they could be. The kind that rattled when a truck door slammed, the kind that swallowed echoes in a gymnasium, the kind her dad talked about like other people talked about weather. He was an acoustical contractor, and as a kid, Daana learned early that walls and ceilings weren’t just background. They were decisions. They were craft. They were a whole world hiding in plain sight. 

Years later, that world found her again. 

Daana Denzel

Daana Denzel 
Owner | Denzel Northwest LLC 

These women exemplify progress in the wall and ceiling industry, fostering innovation and excellence while inspiring the next generation. 

Opening Image Credit: Drywall Shorty, Lydia Crowder

Opening Image Credit: Creative Credit / iStock / Getty Images Plus via Getty Images.

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Daniel Darling

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