NWCB’s Executive Director Looks Forward to the Wall and Ceiling Conference & Trade Show
In a special episode of If Walls Could Talk, broadcasted live from BUILD24, W&C Associate Editor Michael Levitt interviews Gabriel Quintana, the new executive director of the Northwest Wall and Ceiling Bureau, discussing the upcoming Wall and Ceiling Conference & Trade Show. Quintana, enthusiastic about his recent appointment, emphasizes the importance of community engagement and soliciting member feedback to drive the association forward, as NWCB collaborates with other industry organizations to expand the conference’s reach and enhance its educational offerings.

W&C talks with influencers in the industry who are making an impact. We are helping educate and entertain the wall and ceiling industry as only W&C can do. What brought these people to the industry? What’s in store for the contractor? And “If Walls Could Talk,” what stories would they tell? Find out all of this and more on each episode.
NWCB’s Executive Director Looks Forward to the Wall and Ceiling Conference & Trade Show
In a special episode of If Walls Could Talk, broadcasted live from BUILD24, W&C Associate Editor Michael Levitt interviews Gabriel Quintana, the new executive director of the Northwest Wall and Ceiling Bureau, discussing the upcoming Wall and Ceiling Conference & Trade Show. Quintana, enthusiastic about his recent appointment, emphasizes the importance of community engagement and soliciting member feedback to drive the association forward, as NWCB collaborates with other industry organizations to expand the conference’s reach and enhance its educational offerings.
SWACCA to Heat Up Talk at the NWCB’s Conference & Trade Show
In this episode of If Walls Could Talk, W&C Editor John Wyatt discusses the Signatory Wall and Ceiling Contractors Alliance with Aly Palmer, director of association management and attorney for Management Guidance LLP and director of SWACCA.
The Rapidly Evolving Technology of AI
In this episode of If Walls Could Talk, W&C Editor John Wyatt interviews Jim Spellos, president of Meeting U, who will be presenting at the Wall and Ceiling Conference & Trade Show in Indian Wells, California. Spellos discusses the impact of AI on productivity and effectiveness, its role in enhancing the building process, tips for implementing AI in both field and office settings, cautionary considerations within AI and a list of affordable or free AI tools worth exploring.
How One-to-One Consent Ruling Will Impact Your Business
Recent changes to the Telephone Consumer Protection Act have legal and marketing implications for contractors, prompting adjustments to their strategies, with W&C providing comprehensive coverage of these developments. In a video featuring Legal Insights expert Trent Cotney and marketing expert Anna Anderson, new FCC rules targeting automated calls and texts are discussed, focusing on consumer protection measures against “robocalls” and “robotexts” and the requirement for explicit consent or approved exemptions. Cotney highlights the potential consequences of TCPA violations, emphasizing the importance of compliance, while Anderson advises on ensuring adherence to regulations to optimize marketing efforts, particularly concerning lead aggregation and SMS campaigns.
2024: The Year Ahead for the Spray Foam Industry
In the latest episode of If Walls Could Talk, W&C Editor John Wyatt explores the upcoming developments in the spray foam industry, with PUR Consulting’s Tom Harris providing insights on first-quarter trade shows and industry trends. Notably, the SPFA event in Las Vegas saw a record-breaking attendance increase, while educational initiatives like ABAA’s training programs experienced unprecedented participation. Concurrently, Spray Foam World Wide’s annual gathering boasted record numbers and featured significant giveaways, including a fully equipped rig worth $170,000. Additionally, industry exhibitions like the International Builders’ Show and the Roofing Expo highlighted the growing interest in spray foam applications, with Harris’ Building Envelope Audit Team expanding its offerings, including upcoming virtual training sessions aimed at building owners looking to enhance efficiency and reduce environmental impact.
Are Contractors Construction Managers?
In this episode of If Walls Could Talk, W&C Publisher Jill Bloom and Trent Cotney, partner at Adams & Reese, discuss the evolving subcontractor market, emphasizing its enduring transformation and the shift towards subcontracting labor for construction projects. Cotney underscores that this shift is primarily driven by the need for scalability and growth within contracting firms rather than solely for cost-saving purposes. However, effective subcontractor management entails thorough vetting, onboarding and ensuring proper insurance coverage to mitigate risks and ensure project success.
Top 10 Excuses Customers Give for Outstanding Bills
Thea Dudley, CEO of Pocket Protectors, discusses amusing responses to overdue bill inquiries with Group Publisher Jill Bloom in a video/podcast. Dudley provides strategies for handling common payment excuses, such as asking about the company’s situation and emphasizing the need for short-term payment plans. Throughout the exchange, the importance of ending calls with a clear payment plan is emphasized as essential for effective debt collection conversations.
Utilizing the Current Gold Mine of Your Database
In a special episode of If Walls Could Talk, Group Publisher Jill Bloom delves into the significance of databases with Anna Anderson, CEO of Art Unlimited, who emphasizes the importance of reaching and retaining customers. Anderson underscores the need to leverage past customer lists and cultivate profiles of ideal customers to enhance marketing strategies and foster growth. She advocates for a thoughtful approach to content creation, urging businesses to identify their ideal customers and actively cultivate relationships with them.